Selling the American Muscle Car

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Selling the American Muscle Car – Marketing Detroit Iron in the 1960s and 1970s

Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. This fantastic 190-page hardcover book takes you back to an era when options were plentiful and performance was cheap. In this book, you will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.